THE FIFTH ELEMENT
In 1992, two lifelong friends who bonded over a shared love of aviation and watches decided that rather than wait for an industry to create something they would appreciate and love, they’d give it a shot themselves. They started by teaming up with Helmut Sinn, and early Bell & Ross watches were a mix of retro-futuristic hits like the Space 1 and the Bomb Disposal Type.
It took over another decade before Bruno Belamich — the ‘Bell’ of the brand (pun intended) — would go all out to create the BR 01, the first square-cased watch of the brand that was inspired by the classic dashboard instruments of the aviation world. This bold move resulted in an instant icon.
The BR 01 would usher in a decade of incredible and beautiful builds by the duo. Carlos Rosillo, ever the gregarious gentleman, fronted the business while Belamich
