REVOLUTION DIGITAL

THE LION KING

Who doesn’t know Seiko in this part of the world? The brand was a part of my life and childhood growing up, from the wall clocks I had at home growing up to the earliest watches I owned. Yes, my collecting days started early, with a selection of Flik-Flaks, Casios, Swatches, Seikos that I’d pick from each day I went to school. I had a Seiko 5 when I entered my teens, one that I saved up for, and had until quite recently.

But though Seiko is ubiquitous in the Far East, its secrets are in the upper echelons of the company, from the prestigious and specialised Credor collection that’s dedicated to ultra-fine and high complications, to the pragmatic yet highly sophisticated Grand Seiko. The latter demonstrated that particular quality when it introduced the reference SBGZ001 “Snowflake” hammered case at the Baselworld fair earlier this year.

Grand Seiko has hosted journalists for the last 15 years in the summer, a dozen at a time, to visit its facilities across all of Japan, and like its watches, each press visit gets better and more engaging, with more information steadily flowing out of the watchmaker. The programme itself doesn’t change, but as the brand readies its strategy for global engagement,

You’re reading a preview, subscribe to read more.

More from REVOLUTION DIGITAL

REVOLUTION DIGITAL2 min read
Moment In The Sun
In the fifth edition of LVMH Watch Week, the Group brought the event to Miami, United States, where six prestigious watchmaking maisons — Bulgari, TAG Heuer, Hublot and Zenith, with the notable inclusion of Daniel Roth and Gérald Genta, both recently
REVOLUTION DIGITAL2 min read
From Japan With Love
If you’re a fan of Japanese watchmaking living in California (or anywhere in North America, for that matter), the Grand Seiko event last November was about as good as it gets. The Japanese watchmaker arrived in Los Angeles to host the GS9 Experience
REVOLUTION DIGITAL5 min read
Founderˊs Note
As my friend Cyrille Vigneron, the CEO of Cartier, has articulated, “The only certainty is uncertainty.” With this, as with all things, he is 100 percent right. The wildly hedonistic atmosphere of two years ago has reversed course; today we are facin

Related