THE AERODYNAMISM OF RICHARD MILLE
Our founder Wei Koh often likes to joke that after God created the personne unique that is Mr Richard Mille, he broke the mould on that development. Every so often and in each generation, we’ve discovered leaders and unconventional thinkers in each industry who have transformed how we perceive watchmaking. The pre- and post-Quartz Revolution leaders were Messrs Nicolas Hayek Sr., Rolf Schnyder and Luigi Macaluso. Their efforts were continued by Jean-Claude Biver and other luminaries in the field. But the one who’s radically changed the context in which we look at watches today is Richard Mille.
During the early days of Mille’s brand, he would be seen at the halls of Baselworld demonstrating the resilience of his watches by tossing them on the hard floor, regularly eliciting shocked gasps from the audience. These were tourbillons, hallowed devices of high watchmaking that others had touted to be treated with care and respect, because they were not only sensitive instruments of timekeeping, but also handcrafted
