THE JOURNEY CARRIES ON

Fashion and lifestyle brand Biasa, which means “ordinary” or “usual” in Indonesian, was founded by Italian-born designer and art enthusiast Susanna Perini back in 1994. As a label inspired by Indonesian lifestyle and Italian design ethos, they were the first on the island to offer visitors and residents sophisticated resort-wear collections along with treasures from around the world; hand cast homeware, objects d’arts and exotic handmade furnishings. On top of that, there is a certain luxury captured in the brand’s simple pieces from many of their collections that possess an effortlessness that actually encourages the wearers to push the boundaries of their dressing habits. Now the brand have grown to become an award winning and internationally recognized label, art space, with a growing reputation, fans, partners and customers not only from Jakarta and Bali, but also worldwide.

DAMAN: Hi