Down to the Seconds
The J12 watch from Chanel was born out of a desire. The story began when Jacques Helleu, artistic director of the house, decided to create a watch especially for himself. While drafting his first pencil lines, Helleu imagined it as timeless, sporty and all black. His inspiration came from the two worlds he loved most; automobiles and sailing. He greatly admired the chassis lines of racing cars and, above all, the regal silhouettes of the America’s Cup racing class, the J12—hence the name of the watch.
Long story short, the year 2000 became a milestone in Chanel’s watchmaking history with the launch of the J12 collection. As the first Chanel sport watch, the J12 revolutionized the world of watchmaking as century.
