Marketing

Emotion, experience and then impact

I still vividly remember the first time I went to a concert. It was a cold November night in 1985; the legendary Welsh Elvis, Shakin’ Stevens (aka Shaky), was playing live at Blackpool Winter Gardens in the north-west of England. It was so cold that my mother bought me a silk ‘Shaky’ scarf on the way in – I don’t think the heating bills had been paid at the venue! The place was heaving, and the roar that greeted Shaky as he came out onto the stage was deafening. Somebody in the front few rows had brought a life-size painted green door along with them and was waving it in the air (an ode

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