The great debate
The pace of change within Australia’s buoyant marketing sector is virtually unprecedented. New roles have emerged that didn’t even exist a decade ago. Social media, augmented reality (AR), artificial intelligence (AI) and voice activation are the types of advancements that have given rise to whole sectors that hadn’t been invented in 2008.
To offer an example of the furious pace at which this space is evolving, the ubiquity of digital is such that it has now become a dirty word. In striving to appear at the bleeding edge, marketing teams and their agencies are now banning it from their lexicon.
Traditional print, TV, radio, social, cultural engagement and using media as the message – there are endless ways marketers can reach and engage consumers these days. And those worth their salt retain an open mind on their choice and use of platform.
Which poses the question: is formal education in such a dynamically evolving discipline the way to go, or is real world experience the way forward?
Marketing speaks to five top-flight marketers to explore what has worked best for them.
“Seeing others of the same level without the student debt behind them shows it’s absolutely possible to progress without formal qualifications.”
