Honest look at a magic mountain
Campaign
True Spirit of Alpine Australia
Client
Mount Hotham
Agency
10 Feet Tall
Mount Hotham is one of Victoria’s premier ski resorts, with a history that reaches into Indigenous culture, as well as the rich context of the gold rush, mountain cattlemen, and the Great Alpine Road that takes travellers from north-east Victoria into Gippsland via the Victorian Alps. Mount Hotham boasts spectacular views, its own airport and 320 hectares of ski terrain during winter. Considered the ‘Powder Capital’ of Australia, Mount Hotham is the only resort in the southern hemisphere where the village is located on top of the mountain, ensuring endless awe-inspiring views and ski-in, ski-out opportunities from wherever you are in
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