Everand Logo

Welcome to Everand!

  • Marketing

    Live feed

    Oct 14, 2018 3 minutes

    Campaign

    World Sandwich Day

    Client

    Subway

    Agency

    J Walter Thompson Sydney

    Subway is the biggest and most well-known sandwich brand in the world. Despite this, Subway Australia operates in a hugely crowded and competitive marketplace and fights against direct competitor giants like McDonald’s, KFC and Hungry Jacks, and a secondary set of up and coming quick service restaurant brands such as Nando’s and Oporto, plus a vast indirect competitor set that spans everything from food hall fresh offerings to local cafés and petrol stations.

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing1 min readGender Studies
    The Brands Leading With Twitter Way Videos
    The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu
    Marketing4 min readPsychology
    Brain Trust
    Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
    Marketing5 min read
    Don't Like It? Change It
    Future without change Monash University VMLY&R Background: We all know what kind of world we want to see in years to come, but if we continue to merely adapt to pressing global challenges, rather than solve them, we won’t end up with the world

    Related Books & Audiobooks