Marketing

Rogue cells

remember graduating from university. The race with all the other freshly qualified students to gain a graduate position with a top leading FMCG firm was on. The type of firm that had big TV advertising budgets, modern four Ps marketing and golden handcuffs to boot. The type at which people wanted to spend their entire marketing career, under the security of their corporate blanket. These positions were difficult to come by, as it was believed that only firms like this could nurture great careers. I used to believe that great careers could only be built in a great company. That was until I realised that people have

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing5 min read
Good Choices, Bad Choices
Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
Marketing2 min read
Editor's Note
Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi
Marketing3 min read
Way Out
While ‘no risk, no reward’ has become an axiom of creative thinking, the behaviours that we would normally associate with such an approach have never strongly filtered into the modern marketing mainstream. Local brands, for the most part, throughout

Related Books & Audiobooks