MILLION DOLLAR BABY

Suzuki’s perky new Jimny is the right now. The consumer shift from traditional three-box saloons and hatchbacks toward soft-roaders, crossovers and SUVs is undeniable, with every manufacturer scrabbling to create and propagate fresh new furrows in their model line-ups. But the manufacturers who’ve been playing this game for generations have been able to lean their chairs back, tower their index fingers together into an amused little steeple and permit themselves a wry grin. While Audi and BMW and Mercedes-Benz frantically try to create new model niches, the old guard are well-prepared for such a scenario. Take the Suzuki Jimny: this nameplate has been representing dependable and affordable mud-plugging since it was first unveiled way back in 1970.