The First-Store Economy Catches On
Jan 09, 2020
3 minutes
This is an edited version of the original article published by Xinhua News Agency
Copyedited by Sudeshna Sarkar
Japanese lifestyle megastore niko and … opened a flagship shop on the bustling Huaihai Road in Shanghai on December 21, 2019, becoming one of the latest foreign brands to set foot in the commercial zone known for its numerous flagship stores.
The 3,500-square-meter store, the first in China and the largest in the world, sells nearly 4,000 types of customized products with local features.
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