The next thing in NATURAL TRENDS
While we try to be conscientious about what we put in our bodies, as well as on it (forgiving the odd injectable from time to time or a swipe of non-organic carmine lippy), if it makes us look better, we’re all for it. Which is why our taste for the new generation of ‘green’ products is growing rapidly. Not only are they organic, or vegan, or eco-conscious and sustainably made, they’re personalised, desirable and even luxurious – ticking a lot of beauty boxes if you ask us!
This year has seen a growing interest in natural and organic beauty, thanks to increased curiosity among women of all ages about what exactly goes into our beauty products, as we look for cleaner, greener options. It’s no coincidence that even Pantone’s colour for 2017 is a tangy yellow-green called ‘greenery’.
According to global media company Forbes, skincare is the biggest segment in the beauty industry with its global sales expected to cross $130 billion by 2019 – and green beauty is not slowing down. In fact, natural skincare is currently at
