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  • Simply You

    Laurinda Sutcliffe

    Aug 25, 2019 4 minutes
    WORDS EMMA GLEASON
    PHOTOGRAPHY
    STEPHEN TILLEY

    Atruly personal home reveals a great deal about its occupants, and Laurinda Sutcliffe’s peaceful Herne Bay abode is awash with mementos from trips abroad, with a resort-style feel that is mirrored by the bohemian aesthetic of her fashion label.

    Co-founder of Loobie’s Story, a brand beloved for its vibrant prints and use of colour, Laurinda is an industry veteran with decades of experience and, with the tenth anniversary of the label approaching, she is reflective about her journey to date.

    Fashion has always been Laurinda’s passion, and from a young age she made her own clothes. After finishing a Bachelor of Arts degree, it was a post-graduate cadetship with Portmans that provided a doorway

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