Fashion Quarterly

BEST FOOT FORWARD

hen you think of a New Zealand brand, you generally think of a company that’s based locally or has product manufactured here. In the case of Allbirds, however, there are really only two main links to the Land of the Long White Cloud: co-founder Tim Brown is a Kiwi, and the wool used to create the brand’s footwear is sourced from merino sheep that graze in the South Island. Nevertheless, we Kiwis have claimed Allbirds – and you can’t blame us, really. After all, it’s

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PUBLISHER GREG VINCENT BUSINESS DIRECTOR MICHAEL WHITE GENERAL MANAGER SIMON HOLLOWAY FINANCIAL CONTROLLER KAREN GRIMMOND DIGITAL PLATFORMS MANAGER HENRY KHOV WORKFLOW MANAGER EMILY KHOV ADVERTISING COORDINATOR KEALY MATHEWS SUBSCRIPTIONS MANAGER LI

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