ASIAN Geographic

Camera Brands in Asia

ESTABLISHED

1917

JAPAN Nikon

Beginning life as “Japan Optical Industries” with the merging of three leading optical manufacturers, the company was renamed Nikon Corporation in 1988 after its cameras. The year before, it had begun working with NASA to create the first digital SLR, which was used on the Space Shuttle from 1991. The company has initiated many cultural activities and awards, such as holding exhibitions at the Nikon Salon in Japan and running the Nikkor Club for amateur photographers. Nikon has also provided sponsorships to various companies and events, including with Walt Disney World Resort and Disneyland Resort.

KEY PEOPLE: MAKOTO KIMURA, KAZUO USHIDA

1918

JAPAN Panasonic

Formerly named Matsushita Electric Industrial, the company

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