Vacation Cafe
Feb 25, 2018
3 minutes
Words — Ella LeoncioPhotography — Sean Fennessy
The team behind Vacation Cafe – owners and brothers Kael and Matt Sahely, design practice Therefore and branding agency The Company You Keep – knew they were up against a saturated cafe market when they began the project. Rather than getting overly strategic about market positioning, they approached this venture as an experimental playground. It was an opportunity to have some fun and follow their own paths of curiosity. Intentional or not, this gave
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