CRANK BROTHERS SYNTHESIS WHEELS
US component maker Crank Bros has come out swinging with its newest carbon wheelset, the Sythesis.
The company – now owned by Italian giant Selle Royale – tapped two people on the shoulder in order to fulfil the brief; co-founder of Enve, Jason Schiers, and Australia’s own Mello Bouwmeester, the bloke who stood the carbon wheel world on its head with his own take on compliance and carbon rims.
Both guys approach the idea of rim rigidity from different ends of the spectrum, and Crank Bros reckons they’ve met in the middle with the Sythesis.
“Nobody is thinking or talking about ride quality. No one is thinking about the customer experience,” claims Crank Bros’ business manager Matteo Bragagnolo. “That’s what we’ve done and
