‘A RECIPE FOR FUN’: THE RISE AND RISE OF E-MTBS
“There is a perception that the e-MTB is for people who are lazy but this just isn’t true. The point of the e-MTB is that it gives you more choice. You can go faster and further.”
The e-MTB. A relative newcomer to the mountain bike scene, the electronic mountain bike has certainly divided opinion. Its in-built motor, capable of a slight boost all the way up to full throttle has revolutionised the industry and ignited a debate about its application.
Merida are at the coalface of this burgeoning area. Merida is physically based in Taiwan but retains a creative and commercial presence in Germany. Earlier this year they announced a new platform, the updated e-One Sixty, to Australian audiences with the MY2020 platform coming a couple
