Ultimate Adventure Bike

TAKUSHIRO SHIRAISHI — PROJECT LEADER TÉNÉRÉ 700

Why was the Ténéré 700 developed in Italy and not in Japan?

We had three reasons to develop this Ténéré 700 [in Italy]. One reason is the manufacturing factory. Some of the bikes for Australia and New Zealand are produced by the MBK factory in France. Due to some capability-balance we selected the YMRE (Yamaha Moto R&D Europe where the Moto GP team is based — Italy) to develop the Ténéré 700 so the factory and the R&D would

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