HWM Singapore

SMART ISN’T SMART ENOUGH

We rely on it for communication, entertainment, recreation, some of us actually do work on it, and some even treat it as a status symbol.

Yet, even the most hardcore iPhone fan will have to admit – it’s been a while since anything truly revolutionary shook up the smartphone world. Take a sweeping glance into any mobile phone store, and you’ll probably be hard pressed to tell one model from another just from the front. Let’s take a look at the four main differentiating aspects of any smartphone: Form factor, Display, Camera, and Connectivity to see where’re they at and how they could be better.

IT’ S OFFICIAL. THE SMARTPHONE IS THE SINGLE MOST USED DEVICE IN OUR LIVES TODAY.

HOW DIFFERENT DO WE REALLY WANT OUR PHONE TO LOOK?

Today, one of the loudest complaints you’ll hear about the newest smartphone is that it looks too much like last year’s model. Words like “iterative” get thrown about in every review. The iPhone 11 Pro Max? Oh it’s great, but it looks the same as the iPhone XS Max! To be fair, not all of these statements are intended as criticism – the 2018 and 2019 iPhones do look very similar and it’s impossible to get away from that fact.

But you’ll also hear the average consumer lamenting that the latest kid on the block doesn’t feel exciting enough. After all, we’ve gotten so used to smartphones as slabs of glass and metal year after year that you can hardly blame people for looking for the next big thing.

That said, it’s

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EDITOR-IN-CHIEF, LIFESTYLE & ENTERTAINMENT MEDIA GROUP IGNATIUS LOW ignatius@sph.com.sg HEAD, LIFESTYLE MEDIA & CONTENT MARKETING PHIN WONG phinwong@sph.com.sg EDITORIAL DIRECTOR, LIFESTYLE MEDIA RAYMOND GOH raygoh@sph.com.sg SENIOR PUBLISHING

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