DRIP SEASON

First impressions are everything, and today’s generation of hoopers know that.

“All players know you have a 15-second walk in front of a camera every game,” Mike Conley says. “Guys are constantly trying to come up with something that’ll catch the eyes of people.”

There’s a process that goes into the construction of every game’s outfit, and it all starts with the stylists grinding behind the scenes. And all the stylists we spoke with agree: the monthly in-person meeting with their client is where the magic happens.

“We talk about last month, what kind of coverage we’ve gotten, what kind of narrative is out there,” says Brandon Williams, who styles guys like Conley and Jeff Green. “We go through a fitting where I bring new pieces and I put it together with a whole, complete look. They get a whole look book