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re-ignited LeBron James’ sneaker line. The anticipation to see what colorway he would wear was sky-high by the time he was pulling out special edition joints that honored the Shox BB4, his OG Air Zoom Generation colorways and the “South Beach” LeBron 8 at the end of the 2018 season. All that energy was brought to life by the #LeBronWatch program, an initiative that

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