FROM CO-DRIVE TO PRODRIVE

There are not many companies in the motorsport world that can make ‘win on Sunday and sell on Monday’ happen across a range of motorsport disciplines, but UK-based Prodrive has turned this talent into a way of life. Many of us know the brand for its dominant partnership with Subaru throughout the Group A and WRC eras, and I have always itched to get a look behind the scenes to see how they do business. Recently thanks to Ben Sayer, who heads up public relations for Prodrive, I was given an opportunity to peek behind the curtain of a workshop that has captivated me since I was a child.

It has been a good while since Prodrive’s workshops were crammed full of blue Subaru rally cars, but