DESIGNWALL

The BLOW

Tecture

Located on Little Collins Street in Melbourne’s CBD, The BLOW is a boutique hairdressing salon, designed to capture attention. The design is the physical embodiment of The BLOW brand and personality, encapsulating a fresh, fast, feminine, bold and modern interior. Colour blocked in pink and white, the salon is punctuated by accents of red and there are moments of humour combined with screening elements to define the compact floor plan.

When The BLOW’s founder, Phoebe Simmonds, commissioned Tecture, it was clear that the brand’s first boutique needed to make a statement with a clear