BEYOND THE BRANDS
Jun 03, 2018
3 minutes
Paul Burrows, Editor
How much notice do we take of so-called brand ambassadors? They’re everywhere these days, spruiking everything from coffee to cars. I don’t know about you, but my car-buying decisions tend to go a lot deeper than an endorsement by a sports star, either major or minor. Likewise, my camera gear. Nevertheless the photography industry seems to be one of the most prolific users of the concept as a marketing tool, and it’s been this
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