Digital Guru: YouTube Music

WE’VE REACHED THE final stop in our journey towards aural satisfaction. Over the last few months we’ve taken a deep-dive into the world of music streaming, starting with Spotify before looking at the very capable competitor that is Apple Music. Now for the final piece of this stream-based puzzle we’re shifting gears and looking at YouTube Music – a platform that challenges what we should expect when it comes to music streaming.

For years music has been an important part of the YouTube community, with wide and varied content ranging from official music videos, amateur covers, live performances and remixes. YouTube Music then is Google’s attempt to bring all of that content together in one place alongside a music catalogue featuring millions of tracks. Placing a heavy emphasis on the visual, we’ve looked at the things that make YouTube Music stand out from the rest. While