Integrative Intelligence for a TRUST-BASED Worldview for Business

Trust forms the bedrock of any business and can be seen as the fundamental currency of all human activity. The nurturing of trust is key to risk management, innovativeness and economic progress. Businesses benefit from several types of intelligence, especially those that give them power owing to an asymmetry of knowledge. However, firms often lack Integrative Intelligence, a key ability that creates new opportunities to incorporate both technology and soft human factors in order to harmoniously nurture trust.

The word forms an integral part of our lives at different levels, such as emotional, psychological, sociological and economic. Researchers have demonstrated that humans have an innate propensity to be trusting, and that trust has a moderating impact on our behaviour and interrelational activities, especially economic activities. The level of trust indicates the amount of risk that entities can take, especially in complex situations where rational reasoning is either impossible or unpragmatic. Furthermore, as technologies and formal institutions rapidly spread, we require an understanding of their impact on different aspects of trust, including To date, a great deal of effort has been spent on evaluating (or measuring) trust with the hope of pushing entities towards nurturing and expressing a greater degree of trust. Numerous institutions measure explicit or tacit expressions of trust at various