The European Business Review

Intelligent Artificiality: WHY ‘AI’ DOES NOT LIVE UP TO ITS HYPE – AND HOW TO MAKE IT MORE USEFUL THAN IT CURRENTLY IS

Organisations need to urgently take action to address the communication and skills gap between their corporate leaders, key decision makers and AI developers, in order to reap the full benefits of AI innovation and transform into an AI-competent organisation.

What lies at the root of the gap between the promise of AI and the practice of an AI–based strategy? As recent evidence-based inquiry suggests1 , companies widely report that the adoption and use of AI techniques significantly lag the promise they were led to believe AI holds for making work more efficient and productive. The answer is not technical. It is organisational and cultural: A massive skills and language gap has emerged between key organisational decision makers and their ‘AI teams’. It is a barrier to innovation in the workplace that promises to stall, delay or sink algorithmic innovations for the next decade or more. And it is growing, not shrinking.

Here is

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