FROM GEEK TO SLEEK
It was almost certainly a first in the history of celebrity underwear endorsements. As Calvin Harris stripped to his skivvies for Emporio Armani last month, barely a bit of public attention was directed at his bulge. Instead, the world’s collective eye fixed itself about five inches higher – somewhere around those thick bands of muscle that bisect his belly button – as we whispered, “ When did Calvin Harris get so ripped?”
Muscle-bound men in pop are by no means a new phenomenon. We’ve had them for decades now – be they tough-guy gangsta rappers (50 Cent), smooth R&B sex machines (Usher) or Chippendales who can just about hold a tune (Peter Andre).
