Keb Shorts & Abisko-Lite Pants
Top-of-the-line functionality
For some fortuitous outdoor brands—through a combination of innovative product design, good marketing, and other ‘mysterious’ forces (which sometimes includes just good’ ol luck)—a particular product transforms from being a product designed for the outdoors to being a genuine mainstream fashion accessory. When I was a kid it was Oakley Frogskins. If you didn’t own a pair, you just weren’t cool.
For Swedish outdoor brand, Fjällräven,
