Vale Athol Yeomans
From the first issue, Yeomans was keen to introduce reliable road testing
ATHOL YEOMANS first suggested a new car magazine in 1950. He was 21 and working in the production department of K.G. Murray Publishing. Fred Smith, Murray’s general manager, scoffed at the idea and, instead, started Man’s Life, Adventure Story and Master Detective. Predictably they soon disappeared, while Yeomans was fired for a practical joke on Smith that went spectacularly wrong. The motoring magazine didn’t happen.
Two years later, a freelancing (i.e. unemployed) Yeomans applied for a, he should be employed on the new magazine. Hudson planned to call it .
