SMOOTH TALK
Jun 13, 2019
2 minutes
PHOTOGRAPHY: QIU YANG
OnePlus CEO Pete Lau likes to call his desire for a better smartphone experience and a more beautiful and higher quality product ‘the pursuit of the burdenless’.
Keeping industrial design ‘burdenless’ – honest, simple, clutter-free – explains Lau, means respecting what a product should be, rather than tacking on additional elements just for the
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