STAYING POWER
Sportmax
stablished in 1969, Sportmax speaks of the vitality and liberation of the 1970s. Influenced by his trips to New York, its Italian founder Achille Maramotti envisioned the brand as the urbane, go-ahead sister of Max Mara, which he had launched from a small factory in Reggio Emilia in 1951. ‘The genesis of Sportmax was taking the idea of sportswear and introducing it into daily
