SURF ‘N’ DIRT

Intrinsic motivation is the “why”. It’s the reason we brave the elements. It’s also the justification for those purchases and upgrades we sometimes can’t afford and don’t really need, but make anyway to ensure we make the most of our time when we’re in our element. This motivation is relevant not only to mountain biking; it applies to a range of adventure sports and activities. It’s a motivation that can also get in the way, so strong it makes us forget to slow down and connect with our