THE SARI 2.0
An unstitched length of cloth between six and nine yards, the sari is a bellwether for the massive churn occurring amongst India’s 1.3 billion inhabitants. A lucrative industry of revival and nostalgia has bloomed around it, and the sari’s ability to evoke a spectrum of emotions has never been stronger.
It is why Sabyasachi, whose coveted bridal creations are aspired to, packaged handwoven cotton saris in tins decorated with sepia-toned images in an affordable recently recreated saris worn by late Prime Minister Indira Gandhi. She arranged them in boxes decorated with evocative black and white images of the politician, who established the sari as a uniquely Indian version of power dressing in the 1970s and ’80s. “It is the single most comfortable, versatile, and tactile length of textile that can be draped any which way. It never goes out of ‘fashion’ because it is a textile, not a ‘cut’,” says Singh.
