THE COLLECTOR’S CODE ART

JAGDIP JAGPAL

DIRECTOR, INDIA ART FAIR

“I say this all the time: Value is in the eye of the beholder, and a thing is only worth what you are prepared to pay for it,” says Jagpal, on the topic of securing a ‘good deal’ on a work of art. “I know that negotiating on a price is more common here than in some parts of the world. I just take the view that if you went into a Prada store, would you ask for a discount? No. Collectors have to ask themselves that question.”

Rather than analysing an artwork, Jagpal looks for an emotional reaction—spiritual, inspirational, or impactful for personal reasons. “It is always very subjective,”