Social media – what not to like

ONE of the tastier hors d’oeuvres served up in aftermath of Labour’s capitulation came from the analysis of social media advertising by the two main parties. Labour out-spent the Conservatives to some considerable degree and it was widely believed, ahead of polling day, that they had run ‘the most successful social media campaign ever’. Their Facebook and Twitter videos earned tens of millions more views than the Tories.

Yet ticks on social media clearly did not translate to crosses at the ballot box. It would appear that the dark art of paying good