Don’t skimp on cleaning your gun
Feb 19, 2020
4 minutes
The world of product marketing is a murky one indeed, and for those of us on the receiving end it can often seem like the art of adding a word or two to justify extracting a few quid more.
Unsolicited use of the word ‘artisan’ is an increasingly popular method of hiking prices these days, while adding the word ‘wedding’ in front of the word ‘cake’ is apparently carte blanche to engage in shameless profiteering — though your betrothed may disagree.
It is perhaps for this reason that I have been asked on numerous occasions by those new to the world of shooting if it’s
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