THE RISE OF Nintendo®
It has been around long enough to have had hits in the golden age of arcade games, and it has spent more than one period as the market leader in home console gaming. It has enormous success in handheld devices, and even generated hundreds of millions of dollars with mobile games in recent years. And while Nintendo has been around for well over a century, by the beginning of the Eighties it had experienced some success with its Color TV Game line and some early arcade games, but was not a dominant force in videogames. Over the
