DIRECT-SALES ENDURO BIKES
Aug 21, 2019
2 minutes
Words & photos: Mick Kirkman
Bikes purchased online and delivered in big cardboard boxes have transformed the bike industry. Selling direct to the consumer has slashed prices compared to store-bought goods, and with more cycling brands in the mix, rider options are greater than ever.
But this sales model isn’t without its drawbacks. As well as increasing the number of white van men on
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