IT’S ABOUT FUN, NOT TOP SPEED
Feb 05, 2020
3 minutes
BY JAMES TAYLOR
DREAM JOB or poisoned chalice? Alpine’s new managing director is certain he’s landed the role of a lifetime. But after two decades in the auto business – including being head of Maybach when Daimler decided to bin it as a standalone brand – he’s well aware that what looks like a rock-solid route into the future can turn out to be quicksand.
Running Alpine for Renault really does sound like a great position, though. The world loves
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