ETHICS is the new BLACK

MARNIE GODING, Elk

“I want to go to sleep at night knowing I’m a responsible corporate citizen of the world. I don’t want to go home and tuck my children into their warm bed knowing on the other side of the world the lady who made my pyjamas can’t afford to feed her children,” says Marnie Goding, who founded the fashion label Elk 15 years ago and has spent the past five years focused on making the business more sustainable and ethical.

Goding’s mission started in 2014 after a visit to one of Elk’s suppliers in the Philippines left her feeling uneasy. Concerned about the supplier’s refusal to address waste management and chemical