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  • Marie Claire Australia

    THE FUTURE OF BEAUTY

    Jan 30, 2020 5 minutes

    VIRTUAL REALITY

    The days of trying on 15 different lipsticks at the counter could be a thing of the past. Brands are now offering artificial intelligence to do the messy work for you. YSL Beauty has launched its Beautymatic machine, which incorporates a virtual reality component that allows you to “try on” multiple lipstick finishes and shades without a make-up pad in sight. It tours with the YSL Beauty Station, so keep an eye out for one near you at yslbeauty.com.au. Meanwhile, Dior launched its first Instagram filter, 3DiorMakeup, over the holiday period. To try it for yourself (and share): the filter can be found on the Dior Makeup Instagram account, @diormakeup.

    “THE MIRROR HAS BEEN A TOOL WE HAVE ALWAYS USED; WE ARE SIMPLY ENHANCING THE CURRENT EXPERIENCE WITH TECHNOLOGY”
    – Piiq CEO and Redken

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