Apple’s record quarter: Don’t try to trick Tim Cook
Well, here we are again. Apple once again announced its biggest financial quarter of all-time in January.
During the three months that ended calendar 2019, Apple generated a staggering $91.8 billion in revenue, up from the previous record of $88.3 billion generated at the end of calendar-year 2017. The company also generated a record $22.2bn in profit. Sometime this decade, Apple’s going to drop a $100bn holiday quarter on us, and I’m not sure my brain can count that high.
In any event, after dunking on us all via press release, it was time for Apple’s executives to do their quarterly ritual of spending an hour on the phone with a handful of questioning financial-industry analysts and
