How the Apple Watch took over the world
Sep 24, 2019
4 minutes
WRITTEN BY ALEX BLAKE
pple fans are used to divided, even But even so, the reaction to the Apple Watch in its early days took us by surprise. It was declared a disaster from the moment it went on sale, with the public repeatedly being told by news outlets that no one wanted to buy an Apple Watch. It was too expensive, not innovative enough, lacking a purpose; if you can imagine an accusation, it was probably levelled at the Watch at some point. It was also the first new Apple product category developed under Tim Cook’s leadership, conveniently allowing the people to continue the belated hagiography of Steve Jobs and peddle the idea that Cook was an unworthy successor.
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