“A Rose Is a Rose Is a Rose”
We all know the importance of first impressions and the lasting effect they have. I first met Fresh founders Lev Glazman and Alina Roytberg last year when they came to Singapore for the debut of their brand’s Black Tea Kombucha Facial Treatment Essence. Amid 150 people in a noisy, crowded room, I struck up a private conversation with them for a whole 15 minutes – a rare occurrence at a two-hour launch party, and with the founders
