FAMILY VALUES
WHEN Alexandra and Genevieve Smart were growing up, it wasn’t obvious the sisters would wind up together in fashion, as the duo behind the Ginger & Smart label. Theirs was a bookish family — their parents were in publishing — and Genevieve remembers scanning the shelves of the family home with the scent of books in the air. But there was one clue: their mother collected hundreds of thrifted silk blouses “and would drag us to vintage stores and second-hand shops,” she says. “[Mum] would make us touch velvet to show how sensual it feels. Other kids were wearing ’80s polyester
