What happened to the open day?

During the 1980s the scooter open day played a major part in the scene’s social calendar. Many shops across the country opened their front doors to showcase their business to the masses. It was a carefully planned exercise, each one making sure that it didn’t clash with a national rally or another open day. They were an ideal way of launching a new product or range and a huge boost to the shop’s takings. Slowly, over time, it seems to be a format that is gradually dying out... but why?

The idea

There is one simple idea behind the scooter open day – to boost trade. Owners will flock to such an event, with the dealer knowing takings on that day will be considerable. Bigger turnover for one day won’t keep a business going for that long so there is