THE WAY WE WORK NOW
CAN’T STOP WON’T STOP
HUSTLE CULTURE’S GLORIFICATION OF THE GRIND IS A LIE
WING SZE TANG
NAOMI MDUDU KNEW THAT SOMETHING was wrong when no amount of sleep could take the edge off. As the boss of The Lifestyle Edit, a career-focused website for creatives, the former fashion editor had built a business coaching women founders and producing content for her platform and podcast all while splitting her time between London and New York — and her schedule felt as unrelenting as trying to keep pace on a treadmill.
By late last year, Mdudu — newly pregnant, house hunting and wedding planning while still putting in long hours on her site — did something she feared would wipe away all her hard work: she handed the reins to her team for a few months and (temporarily) quit the daily slog. “I had to learn that I don’t have to be a
